Pense Fora da Lata

Client: Coqueiro

Coqueiro is one of Brazil’s best-known canned tuna and sardine brands. To introduce its new concept, “Think Outside the Can,” the brand teamed up with Olympic surf champion Italo Ferreira, someone who has always done things his own way.

The campaign followed the same mindset. Instead of talking about tuna and sardines in the usual way, we brought the products closer to sports, lifestyle and protein culture.