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art director      from the tropics
FELIPE AGRA®

Big Cup Big Love

Client: Kraft Mac & Cheese

We brought Kraft Mac & Cheese to Stardew Valley, turning the Big Cup into the game’s ultimate symbol of love. Players could unlock a secret recipe, cook it once, and gift it to any NPC to instantly max out friendship levels. A real brand item became the most coveted in-game reward, proving that in life (and life sims), everyone loves some good old melted cheese.


Role: Art Director

Miami Ad School